About MedJo

MedJo…Editorial that is Worth Reading

(MedJo) The Medicine of Jordan Magazine is the first printed and electronic magazine of its kind for Medical & Health Care in Jordan and the Arab countries.

MedJo was published & printed every two months since Jan.2005, and starting Mar.2006 MedJo magazine started to be published on monthly basis in Jordan and is being distributed in Jordan, in additional to the VIP in the Gulf countries and the Middle East by direct mailing.

Also starting Oct.2006 MedJo (the electronic copy PDF) was published and started to be sent by emails to more than 100,000 clients all over Jordan and more than 150,000 all over the Gulf countries.

MedJo is a top quality, refreshing and lively review designed magazine for those people who are interested in reading about the medical and health care, in additional to skin care, cosmetics and beauty up to date information.

MedJo Magazine is our monthly look at the issues and trends that are shaping the business of medical and healthcare in the Jordan and the world today.

A part of our aims is to be seen to represent the true spirit of the medical, healthcare & beauty sector in Jordan & the Arab countries, bringing the scientific information in an enjoyable way, edited by a team of journalists who believes in modern style journalism.

Also you can read in MedJo about the latest success stories and failures in market strategy, finance, technology, policy, culture and innovation in the medical and health care field.

The magazine's content includes:

Jordanian, regional and global medical and healthcare news and updates.
Products’ news.
Interviews with leading pioneers in the medical and healthcare field, and any business related to that.
Profiles of leading business and healthcare institutions, which sponsor MedJo magazine.
Articles about all medical fields’ specialties provided by pioneer consultants and doctors from the Arab countries.
Articles about the latest updates in skin care and cosmetic products.
Articles about Fitness, babies’ health care, women’s health after age of forty, men’s health and sexual health.
Articles about the state of the art health care’s equipments.
Ministries of Health news and updates in the Arab worlds & world wide, FDA new and approves.

MedJo Distribution:

MedJo Magazine is reaching the medical directors, consultants, head of departments, facilities managers, government officials, supplies managers, surgeons and GP's by direct distribution.

MedJo Magazine is being distributed at locations along Jordan especially Amman city, in selected location to reach the residential and visiting readership and to provide maximum exposure for advertisers to their target audience.

MedJo Magazine operates a controlled circulation policy that is say the timings, numbers and placing of the magazine have been carefully planned to maximize the likelihood of reaching the target market.

This is achieved by structuring the distribution to make the magazine available in top hotels, hospitals, medical centers, doctors’ clinics, diplomatic missions, as well some of selected cafés, banks and other businesses. MedJo is available in the Arabs’ Patients Office in Queen Alia International Airport in Amman, which is under supervision by the Jordanian health ministry, in additional to the tourists’ offices and travel agents, so that both distinct sectors of the market are adequately covered. More than 125 such locations receive copies each month in Amman alone, making the MedJo Magazine one of the most extensively distributed free magazines in Jordan and the Arab countries.

Advertising in MedJo: Maximizing the Response Function

To keep one step ahead of the competition, businesses have to advertise their products and services in high profile Medias all year round that additionally satisfy their response requirements. Unlike existing other magazines in Jordan & the Arab’s world, MedJo client's response by:

Operating a stable price and discount structure that will reflect both the quality and profile of the magazine and also give advertisers much greater value for their money.
Positioning advertising effectively. It is undeniable that interesting features and articles arresting the attention of the reader have the additional effect of enhancing the success of adjacent advertising. By maintaining a policy of a minimum of 60% editorial, MedJo will promote this response by positioning adverts to provide greater individual advert 'visibility', thus avoiding the over-saturation of advertising prevalent in many other publications.
Distributing the magazine in a way designed to reach the desired readership and therefore increasing the likelihood of good response.

Tarek Haj-Deeb Est. For Marketing

Marketing- Specialized Media

MedJo On Mobile:+962-79-5361476 / +962-79-9473905

Office: +962-6-5520069

E-mail: info@medjo.org

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